Vagabond Shark

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Shimano promoting cycling with video contest

Posted by Peter W on August 10, 2007

The bike component manufacturer, Shimano is now sponsoring a video competition on YouTube.

According to the site promoting the competition, the ads are geared to average members of the public:

Think of the videos as TV adverts extoling the virtues of bicycling to a mainstream audience. So, go light on Lycra. No techie stuff. No Critical Mass protest vids. No art installations. Just great images of cycling that could make Joe and Joanna Public get out there and ride…for the sheer fun of cycling.

Films should be put up on the YouTube competition site by August 30, 2007 and a winner and two runners up will be announced at the Interbike trade show on September 27.

Here are a few of the cool videos available now:

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